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Old 8th June 2020, 11:00 AM
JOReynolds JOReynolds is offline
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Join Date: Nov 2012
Location: St Albans UK/Agde France
Posts: 1,074
Default Neibourhood darkroom

I have designed a couple of items of darkroom equipment in the last few years, the target market being individual amateurs with darkrooms. But the actual sales have been to schools and colleges (worldwide) and darkrooms for hourly rental (mainly outside UK, predominately USA/Canada). The most obvious business model is similar to a commercial gym, which offers three sources of income:
- membership fee
- sale of materials (in this case film, paper and chemistry)
- one-to-one tuition
Ilford did a survey a few years ago - you might use some of their acquired wisdom in setting-up.
The main aim should be to position your darkroom in the middle of a prosperous, densely-populated area, to minimise the distance potential users have to travel. That also helps with front-of-house marketing. Although food and photo-chemicals don't mix, it would be nice to have a takeaway next door - pick up a bite to eat after work and before starting the serious stuff...
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