Well we can only hope it is a misnomer, as it seems there are distinct signs of hope - I wonder if they will re-manufacture the large format versions such as 8x10 or even 20x24?
http://news.bbc.co.uk/1/hi/sci/tech/8222753.stm
http://www.the-impossible-project.com/
Certainly won't be cheap (as if it ever was!), but could be good.
Ian