Quote:
Originally Posted by Tom Kershaw
The marketing direction from the current iteration of ILFORD Photo certainly seems to be much more targeted towards newer and more entry level users.
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I felt the same about the previous incarnation - they also preferred to use facebook etc to primarily target the younger crowd. It makes sense as that is where future growth lies but it is a bit lazy - putting a post on social media and hoping that will trickle out to other interested users.
Once upon a time, manufacturers had marketing departments whose job was to make sure all potential customers knew what was happening. Now they have social media advisers and the customers tell each other what is happening on twitter. Guess which option is cheaper
