Barry I already tried this and while it does take me to the range of Ilford products.There is a mention of "Find a Retailer" but this does seem to be an option if you want to use it. I suppose that unless Ilford wants to be seen as the retailers' out and out competitor it would have to mention retailers. I went through the ordering and even after it is in the basket I could find no mention of the 10% off. I had to sign in and then appeared to be on the point of paying with again no mention of a code to enter
It might just be that a code box only arises when you are literally on the point of paying but in case there was no easy way back from that point I never went there
Mike